Engraving on the specially coated frame allows the White LED light to shine through your logo giving it the front and center attention it deserves. This extra long USB Cable measures approximately 4 ft. from tip to tip and offers: Micro-USB, Lightning Compatible & Type-C tip which caters to a spectrum of users. Available in 6 LED colors: White, Red, Blue, Green, Yellow and Purple. *NOTE: product must be engraved for illumination feature to show. Logo illuminates when cable is in use.